Retention by signup cohort
% still active · illustrative
M0
M1
M2
M3
M4
M5
M6
Jan
100
64
49
43
40
39
38
Feb
100
61
47
41
39
38
37
Mar
100
66
52
45
42
41
40
Apr
100
59
45
40
38
37
36
May
100
63
50
44
41
40
39
Jun
100
68
54
47
44
43
42
Retention stabilises around
M3 (~40%)
— later cohorts holding a few points higher.