Drop any store — the lift survives
leave-one-out, 5 stores · illustrative
0
effect on online revenue (pp) →
Pooled · +6.9pp
drop Somerset W · +5.9
drop Gateway · +7.2
drop Canal Walk · +6.8
drop Menlyn · +7.9
drop Tygervalley · +4.9
every range clears zero — no single store carries the claim