The 8% question, answered in rands
expected value · modelled on 3 years of transactions
Raise prices
8% on top decile?
Raise 8%
Hold
demand holds
p = 0.6 · +R2.4m
demand dips 12%
p = 0.4 · +R1.1m
market grows
p = 0.5 · +R1.4m
market flat
p = 0.5 · +R1.2m
EV +R1.88m ✓
EV +R1.30m
the dim path stays on the chart —
it's part of the answer