Where each age band shops — the crossover is at 45
share of band's spend · illustrative
◂ in-store
online ▸
18–24
25–34
35–44
45–54
55–64
65+
20%
62%
28%
55%
38%
44%
45%
36%
52%
24%
58%
15%
Store openings serve the bottom three rows; the top three are a delivery-experience problem. One chart, two strategies.