Where revenue sits, two levels down
inner: category · outer: subcategory · illustrative
R48m
FY revenue
Kitchen · 55%
cookware 30 · appliances 15 · utensils 10
Home · 30%
décor 18 · textiles 12
Outdoor · 15%
braai 9 · garden 6
Cookware alone (30%) outweighs
all of Home — the buying budget
should read the outer ring, not the inner.