Who's still here — onboarding vs not
Kaplan–Meier · ticks = censored, not churned · illustrative
100%
80%
60%
40%
month 0
10
19
24
with onboarding · 79%
without · 52%
+27pt at month 24
The ticks matter: recent joiners are censored — counted for the months we saw them, never guessed beyond. Most churn dashboards quietly get this wrong.