Where did R3.5m of online revenue go?
online-downturn analysis · ISO wks 21–27 · real numbers, internal · ‹ › keys work
−R3,534,344
Online, seven weeks, year on year. Orders −10.3%, basket value −8.9%.
Before anyone panics: find the leak.
3.06
2.70
items per order · −11.8%
R681
R698
income per item · +2.5%
2025 → 2026, online order lines, wks 26–27
Explained — and honestly unfinished
≈55% market-wide softening · ≈35–45% money changing doors to new stores
6 suspects cleared on the way · 2 threads still open · rerun after 20 Jul